Chapter 215 Sony: Oh no, we've been tricked?
Chapter 215 Sony: Oh no, we've been tricked?
A subtle expression appeared on the faces of all the audience members.
I've got some gossip to share.
They really are a pair of sworn enemies; they finished their feud on Weibo and are continuing it at the press conference.
However, please continue with this segment, and applause rang out once again...
"Honor doesn't do such things."
We believe that popularization is a long-term endeavor, not a short-term endeavor.
Therefore, even with rising memory prices, the entire Honor 3 series will still offer more memory at the same price, starting with 512MB across the board.
The audience immediately started shouting.
"Huawei has a conscience."
"This configuration is too powerful. I don't know what the other companies can use to compete with it."
At this moment, the PPT on the big screen was changed to "Global Premiere" once again.
"As you all remember, I posted a Weibo before the press conference, saying that the Honor 3 series is not just about the K3v1. We also just launched the Taishan 600, but the surprises are far from over."
So he will also be debuting a brand new technology today.
S20!
Some detailed parameters appeared on the large screen: 200 megapixels, 1/2.6-inch large sensor.
1/2.6 inches may not seem like much in later generations, as even the sensors of ordinary filler lenses are larger than this, but today it is definitely an ultra-large sensor.
Whether it's the amount of light entering the camera or the shooting effect, it will definitely bring about a qualitative leap.
The oversized sole immediately surprised many people in the audience.
Yu Dazui then continued his introduction:
"This lens is a product of our collaboration with Transsion Depth, and is entirely developed in-house by the Transsion Imaging team using the S20 series image sensor."
Although it only has 200 megapixels, thanks to its large sensor size, its low-light performance is comparable to, and even slightly surpasses, Sony's upcoming IMX145.
A comparison image appeared on the big screen, followed by a detailed comparison, but the audience couldn't tell the difference.
However, they observed that the S20 series even had a slight advantage in some scenarios when comparing 200-megapixel and 800-megapixel cameras.
"Wow, 200 megapixels beats the Sony IMX145? That's amazing!"
"This night vision capability...could it also be used in security applications?"
"We used to rely on foreign sensors, but now domestically produced ones can compete head-on. That's amazing!"
"Upstairs, a 1/2.6-inch outsole, that's definitely an extra-large outsole."
Honor is doing so well; I wonder if the Honor 3 will become Lei Jun's nightmare?
"Absolutely! At night, when you lift the covers, all you see is glory!"
On stage, Yu Dazui continued his introduction: "It is equipped with Transsion's self-developed BSI back-illuminated structure and dual transmission circuit design."
From pixel structure and photoelectric conversion signal noise reduction to image output, everything is designed, developed, and patented independently by the TransSound Imaging team.
No external IP cores were used, and there was no reliance on overseas solutions.
Meanwhile, at Sony headquarters.
Koji Nakamura felt a chill run down his spine; their skills were still beyond his expectations.
At first, he could comfort himself by using the technology of telepathy to fake his voice, but now he only feels a sense of unease.
I hope my team won't be completely poached.
Shouldn't the Sony headquarters team also get a pay raise? Otherwise... going abroad doesn't seem so difficult.
Then Yu Dazui went on to describe the sensor's performance in low-light conditions:
Even in extremely dark environments with a capacity of 0.01 Lux, clear imaging is still possible, with more accurate color reproduction at night and more complete preservation of details in dark areas.
Even with long exposures, it won't become blurry, dirty, or have color cast.
Nakamura Koji hurriedly went to the filing cabinet next to him and started rummaging through it.
A report was found quickly.
I looked at Huawei's press conference again, still not believing it. This wasn't just comparable, it was clearly surpassing them.
In fact, it is far ahead in three parameters: night scene capability, low light imaging, and noise control.
broken!
Had he been tricked? Koji Nakamura paced back and forth in his office.
"The performance of the IMX145 has already generated a lot of buzz, and most consumers have high expectations for it. But our actual performance..."
Is something bad about to happen?
This is their fucking conspiracy.
Koji Nakamura's back was drenched in sweat. Transsion was not only poaching their employees, but also constantly flattering them.
But the actual results didn't match the advertising, so the outcome...
At the press conference, upon seeing this technical presentation, even more fans cheered.
"We've developed the entire chip ourselves, guys. It's not just assembly; it's a chip we truly made ourselves."
"Chinese-made sensors can finally compete head-on with major overseas manufacturers in niche markets. Transsion is awesome. Hopefully, they can completely crush them in the future."
"This is amazing! I thought Transsion's sensor was garbage since they didn't hold a launch event for it, but it turns out it's fucking..."
Many people at the scene jumped up!
"This sensor is absolutely leading the market right now, and it's standard equipment across our entire product line."
"Far ahead!" This sentence completely ignited the final passion.
Yu Dazui also turned around and gently pressed the slide-turning button on the PPT, and the words "Price" appeared in red on the big screen.
"Regarding pricing, the Honor 3 starts at 1999 yuan, and the Honor 3 Pro at 2599 yuan?"
Honor 3: 512MB + 4GB, 1999 yuan.
512MB + 8GB for 2199 yuan!
512MB plus 16GB costs 2499 yuan.
The Honor 3 Pro also comes with these three memory configurations, priced at 2599, 2799 and 3099 respectively!
The price of the largest cup of the Pro version in the digital series has exceeded 3000 yuan, but the audience still felt that the price was reasonable.
After all, it's equipped with a dual-core TaiShan 600 processor, whose performance can outperform all competitors in the same price range. It also features the top-of-the-line S20 image sensor, which even surpasses the Mate 2 series in some aspects.
However, other competitors reacted in different ways.
To discuss cooperation, Lenovo, ZTE, and Coolpad all sent representatives to the press conference. However, upon seeing the price, the Lenovo representatives turned pale, and the ZTE representatives had nothing to say, simply looking down at their phones.
After all, this pricing directly fills the entire market segment of 2000 to 4000 yuan.
Below that is the main brand's Enjoy series, which, yes, targets the market below 1,000 yuan.
Above that are the Honor Play and Mate series, and in the flagship market there's the Transsion S series.
This launch event brought Honor 3 and Pro versions to the market, filling the gaps in the 2000 yuan and 2500 yuan price segments.
The sound transmission setup is now complete.
The live stream chat was already flooded with comments.
"Holy crap, is Honor going to go on a killing spree?"
"Buying a 512MB memory module in 1999 when memory prices were skyrocketing, you can only say Transsion was amazing?"
"Conscience! Conscience! Conscience!"
"Lei Jun (Lei Jun's CEO) won't be able to sleep tonight. I wonder if any big shot can put a few Honor phones in his bed? [doge emoji]"
Meanwhile, in Kyoto, at the rice headquarters.
Lei Jun sat in his office, staring blankly at the several mobile phones on his computer screen.
On the left is the Honor 3, on the right is the Honor 3 Pro, and in front of him is the unreleased Mi 3 engineering prototype.
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