NCCnovel Chapter 279 Golden Wine Specialty Store
Chapter 279 Golden Wine Specialty Store
Although Wang Ren was the factory manager of a fruit cannery, he had witnessed firsthand how high the sales volume of Liangji Cannery's canned products was.
But he had also heard about the ex-factory price and retail price of the Golden Wine from the Golden Winery.
To put it bluntly, this canned fruit costs 1 yuan per can at the factory, and sells for 1.5 yuan per can, so the profit is only 0.5 yuan per can.
Golden Wine is different. The ex-factory price of Golden Wine is 20 yuan per bottle, the suggested retail price is 25 yuan, and on the black market, it even sells for 27 or 28 yuan.
The profit from a bottle of Golden Wine is seven or eight yuan.
Both are franchised directly-operated stores, but Wang Ren needs to sell more than a dozen cans of fruit to make the same profit as selling just one bottle of Golden Wine.
In this situation, if Liang Ming is willing to accept Golden Winery's directly operated stores as franchisees, Wang Ren would naturally also like to join Golden Winery's franchise stores and get a share of the pie.
"You certainly know how to plan," Liang Ming said with a smile.
Although he guessed Wang Ren's little scheme, he was not offended.
Joining a gold wine franchise is indeed more profitable than joining a fruit canning franchise.
After all, baijiu (Chinese liquor) can be sold on its own without any problems.
The canned fruit is placed in directly operated stores, and customers come to buy it more as a gift.
If his Liangji Canned Food direct-sale stores weren't all located near state-run catering units, they wouldn't have achieved such good sales.
"Boss Liang, can I join as a franchisee?" Wang Ren asked Liang Ming again.
"If you want to join us, I naturally have no objection."
Liang Ming smiled and said:
"However, the franchise fee for my directly operated stores is not low, so you should be prepared."
Wang Ren was already prepared for Liang Ming's words and said, "Boss Liang, I understand."
If this golden wine sells so well, wouldn't there be a lot of competitors if the franchise fee for specialty stores were low?
Wang Ren probably wishes the franchise fee for Golden Wine's directly operated stores were very high.
After seeing that Wang Ren understood, Liang Ming didn't waste any more words.
After spending some time at Liang's Canned Food Factory, Liang Ming drove away to the Golden Winery in Shitou Township.
He also needed to discuss with his second uncle Liang Wen, deputy factory director Mao Fang, and brother-in-law Jiang Tao the matter of Golden Winery accepting franchisees and opening Golden Wine specialty stores.
Soon, Liang Ming arrived at the Golden Winery in Shitou Township.
Today, the Golden Distillery is several times larger than it used to be.
The old brick walls have been smashed, and the factory now covers an area of hundreds of acres.
The cellars and warehouses for storing wine alone number on two hands.
The factory also has dozens of security personnel.
Many of these security personnel are veterans who have returned from military service.
Today, the Golden Winery is not only the largest private enterprise in Shitou Township, but also a large enterprise with considerable assets even in Taoyuan County.
If thieves manage to sneak in, the loss could easily amount to tens of thousands of yuan worth of liquor.
"Boss Liang!"
"Boss Liang!"
"Boss Liang!"
Liang Ming's appearance quickly attracted the attention of the employees at the Golden Winery. They all nodded and bowed to him, their voices filled with admiration.
Some of the new employees were even whispering among themselves.
"Is this the owner of our Golden Winery? He's so young."
"Yes, at such a young age, they have built such a large enterprise as the Golden Winery. I heard that even the county leaders are paying close attention to our winery."
"Boss Liang is so young, I wonder if he has a boyfriend yet. I really want to marry him."
"Don't even think about it. How could a man as outstanding as the boss possibly be interested in you?"
Hearing the whispers among the distillery employees, Liang Ming simply smiled and said nothing.
Although there are many young and beautiful female employees among these staff, these beautiful female employees were all carefully selected.
Most of them are virgins who are unmarried or even single.
In the production process of baijiu (Chinese liquor), there is a step that requires young and beautiful girls to wash their delicate feet and then step on the yeast.
These girls with jade-like feet are also known as "girls who tread on the ball".
According to traditional Chinese liquor artisans, the yeast starter is a spiritual substance, and the liquor produced after being stepped on by the feet of a beautiful young woman will be more fragrant and mellow.
In later generations, some even joked that men's fondness for jade feet was a habit cultivated by their ancestors over thousands of years.
If we're talking about companies with the most beautiful young women, then liquor factories are definitely number one.
Each of these girls who sang songs would be considered a "long-legged goddess" in the eyes of otaku in later generations.
However, Liang Ming was not interested in these beautiful girls who played music.
In his heart, there was only Jiang Meizhuang.
Soon, Liang Ming arrived at the director's office of the Golden Winery.
In the office, Second Uncle Liang Wen and Deputy Factory Director Mao Fang were having a heated discussion.
They didn't even notice when Liang Ming came to the office.
Seeing the two chatting so enthusiastically, Liang Ming didn't interrupt, but listened from the side.
"Our Golden Winery now has a production capacity of over 10,000 bottles per day."
"Although we have received support from the township and county governments, which has helped us find many sales channels, most of them are orders placed internally by state-owned enterprises."
"Of course, in addition to these, the county supply and marketing cooperative, as well as catering units such as the county state-run restaurants, also get their goods from us."
“But I always feel that it would be better for our Golden Winery to have its own sales channels!” Uncle Liang Wen said in a deep voice.
Upon hearing Liang Wen's words, Mao Fang said, "Deputy Factory Director Liang, you don't need to be too nervous. Our Golden Winery also has its own sales channels."
"Don't our Golden Wine counters also exist in wholesale stores, small shops, and grocery stores in our county and the surrounding towns?"
"It's just that our Golden Winery's Golden Wine is a high-end product, so these retailers don't dare to stock too much of it."
Hearing Mao Fang's words, Liang Wen knew it was true, but he was still somewhat worried.
The sales volume of Huangjin Distillery's liquor cannot rely solely on supply and marketing cooperatives, state-run restaurants, and internal purchases by some state-owned units in the county.
The county government is supporting them with this procurement policy. But what if other similar liquor products come out in the future? Won't their sales of Golden Winery be cut off?
"It's not impossible to expand the sales channels for the Golden Winery..."
Seeing that his second uncle Liang Wen and Mao Fang's discussion had reached a stalemate, Liang Ming knew it was time to speak up, so he immediately said so.
Upon hearing Liang Ming's voice, both Liang Wen and Mao Fang turned around.
"Boss Liang, you've arrived!" Mao Fang greeted him respectfully.
Uncle Liang Wen, upon hearing Liang Ming's words, said with anticipation:
"Xiaoming, you just said you have a way to solve the problem of new sales channels for the Golden Winery. Could you explain in detail?"