Chapter 121: Compete on the same stage, just do it!
Chapter 121: Compete on the same stage, just do it!
Haihong Group, Longguo Branch official website announcement:
"From now on, the price of Haihong hull paint will be reduced across the board..."
When netizens saw this news, they were instantly excited.
"Hahahaha...Yesterday Yuwei showed the evidence, and today Haihong announced a price cut for its entire product line. Doesn't this clearly prove that the public opinion against Yuwei was created by Haihong?"
"Haihong is such a big company, but it is so petty that it is engaging in a price war with Yuwei."
"High-end business wars are so plain and simple..."
"Hain't Haihong always boasted that it was a high-end ship hull paint company? Isn't this a move that lowers its own value?"
"..."
The online discussion was heated, and relevant authoritative sources confirmed from Haihong headquarters that Haihong's hull paints have indeed begun to drop in price across the board.
Now, the hull paint market is getting lively...
……
Yuwei headquarters, chairman’s office.
Li Yang had a smile on his face and was talking on the phone with Professor Li Jianye.
Professor Li's voice came from the receiver.
"Comrade Li Yang, is it really true that the relevant departments do not need to intervene to make Haihong restrain himself?"
Li Jianye also heard about what happened during this period.
Yuwei wanted to enter the hull paint industry, but was strongly obstructed by Haihong Group.
Not only did they obstruct Yuwei's business, they also spread rumors online.
After Li Jianye, Yang Wei, Fan Xiaohu and others learned about the situation, they naturally couldn't stand it anymore.
So I asked Li Jianye to call and ask if he needed help.
Li Yang said gratefully.
"Professor Li, the inspection certificate from the 601 Research Institute is the greatest help to Yu Wei."
The rumors spread by public opinion pushed Yuwei to the forefront, but at the same time, it also brought Yuwei a huge wave of traffic.
He released the report when the popularity was at its peak, hoping to catch this wave of traffic, promote the reputation of Yuwei brand anti-rust paint for hulls, and seize the initiative in entering the hull paint market.
so far.
He succeeded!
Moreover, he turned passivity into initiative and dragged Haihong into his own rhythm.
After all, Haihong is an old foreign company that has been entrenched in the Longguo ship hull paint market for decades. It is not easy for it to compete with it through normal means.
but now……
They took the initiative to lower the price and chose to compete with Yuwei, so there will be a fair competition stage from now on.
Before this.
Li Yang investigated Haihong and found that their only advantage at present is their long operating time and wide business scope.
Besides.
Haihong's after-sales service has always been criticized.
However, the Haihong brand is too well-known and the paint quality is acceptable, which makes many ship merchants unwilling to easily change to other brands of paint.
Of course.
It is also because of Haihong's market squeeze that merchants have no choice...
Li Jianye listened to Li Yang's words and said with some concern.
"Comrade Li Yang, Haihong Group should not be underestimated. After all, you have just entered the ship hull paint industry, so you'd better be cautious."
"Their products have been slashed across the board. It's obvious that they're targeting you. They're planning to completely destroy Yuwei's hull paint."
After all, Li Yang is his own man, and Li Jianye doesn't want to see the product he has worked so hard to develop being ruined by a foreign company.
So, I gave a few more reminders.
Li Yang politely accepted his suggestion and said.
"Professor Li, Haihong has lowered its price, so Yuwei has a chance to compete with it."
"The public opinion created by Haihong this time actually helped Yuwei's anti-rust paint to gain some advertising publicity. It made consumers aware of the brand 'Yuwei anti-rust paint'. Therefore, in terms of advertising effect, we are now on an equal footing with Haihong."
"Next, it's a competition of product quality and service."
“I am confident in my quality…”
He smiled confidently.
Produced by the system, it must be a high-quality product!
Furthermore.
This paint has also passed the inspection of 601 Institute, and its quality is absolutely impeccable.
Li Yang has the confidence to fight with Hai Hong!
After hearing Li Yang's analysis, Li Jianye nodded slightly.
It seems... the other party has already made comprehensive preparations.
In that case, they were worrying too much.
He laughed.
"I don't understand business matters, but if Comrade Li Yang encounters any difficulties, please feel free to ask."
"Then I would like to thank Professor Li first..."
Li Yang thanked him, had a brief chat, and then hung up the phone.
Subsequently.
He called He Yun over and gave her instructions.
"Secretary He, let colleagues from all departments show their talents and make full efforts."
"Competing on the same stage, who is afraid of who? Just do it!"
Hearing this, He Yun took a deep breath. The mountains in front of her rose and fell. Her beautiful eyes lit up slightly and she nodded in agreement excitedly.
"Yes! Director Li!"
……
Yuwei has started to implement its market plan which it had prepared long ago.
After hearing that Yuwei's anti-rust paint for hulls has been certified and inspected by a national research institute, many manufacturers flocked to it for its reputation.
After finding out that Yuwei's paint price was only one cent more expensive than Haihong's and their service attitude was very good, many manufacturers signed contracts on the spot.
Such scenes are played out in many ship leasing companies in the coastal areas of Guangdong Province.
Simultaneously.
The coastal cities in other provinces also carried out the same procedure.
Not only that.
Due to Yuwei's "interference", the hull paint market has entered a chaotic situation. Other hull paint manufacturers that had previously been suppressed by Haihong would never miss such an opportunity.
Although their actions are not as good as Yuwei, their years of experience have enabled them to take away some orders from Haihong.
thus……
In less than a month, Haihong's orders dropped sharply, sales volume dropped sharply, and profits plummeted...
The top management of Haihong headquarters was furious and replaced the chairman of Haihong Longguo branch overnight. They conducted a comprehensive market assessment and tried to reverse the decline.
just.
After this period of fermentation, many manufacturers found that Yuwei brand hull anti-rust paint is of much better quality than Haihong.
No special smell, anti-rust and anti-corrosion, strong resistance. Various colors, many choices. Pre-sales and after-sales services are comprehensive, making people feel assured to buy, comfortable to look at, and considerate to use.
These ship manufacturers who have tasted the "fine chaff" will never look at the "dregs" like Shanghai Hong...
Haihong, which had dominated the ship hull painting business in Longguo for decades, gradually declined under the attack of the emerging force Yuwei.
Not only did it give up part of the market, it even began to gradually decline.
Li Yang saw all this but remained unmoved.
All this was within his expectations.
The quality of this paint is indeed superior. Compared with Haihong's paint, it is a dimensionality reduction attack!
Li Yang sat on a chair, leaning back, smiling, looking very comfortable.
"The anti-rust paint on the hull has shown initial results. The next step is to slowly operate the product and gradually eat up more of Haihong's market share."
"According to the timetable, the military exercise will be held in a month. I wonder how the production of the assault drones and Zouwu infantry fighting vehicles of Professor Zou and Professor Wang is going..."
Think of this.
Li Yang stood up and walked towards the production workshop...
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